Fonts seem really simple, right? Pick a font that you like and slap it on your stuff. Boom – sorted! It’s not quite that simple.
If you’ve ever seen a top text/bottom text meme, you know what the meme font is. If you’ve ever seen a Disney movie or the logo, or just, you know, lived at any point in the past 30 years, you know what the Disney (Disnep?) logo looks like. If you’ve ever shared office space with a designer, you have likely heard them exclaiming loudly about the use of Comic Sans somewhere, and then immediately flipping their desk and leaving the room, or sobbing silently into their keyboard.
Fonts say a lot, whether you realise it or not. They tell us about the personality, perspective, and values of a business or a person. By this point, if you’re a non-designer, you’re probably thinking, whatever, they’re just letters – it’s not that much of a big deal, so we thought we would let you decide how much of a big deal fonts really are based on your reaction to the made up examples below…
Fonts are subjective to some degree – meaning what I interpret from a font may not be what you interpret. However, the spread of how people react won’t be that wild – most people will react to a font the same way.
When you’re branding your business or preparing goodies for your business, make sure you’re making font choices that fit your brand. A quick cheat to doing this is to ask yourself a few questions before you commit to the font:
Does the font look the same, or similar, to fonts you’re currently using?
Is the font easy to read up close and from far away?
Does the font make people around you gasp, or say what?
If you answered yes to the first two, and no to the last one, you’re probably on to a winner. If not, time to head back to the drawing board, and if all else fails, get in touch with us to help!